• Custom Research
• Retail &Technology
• Media
  • TV Panel
  • Adhoc Media Research

Media

The media age and a communications society: two expressions which are an indication of the high status of the media in the 21st century. Never before have the media been so pervasive in our day to day life, never before has the range on offer been so diverse.

The world of the media today has many different facets so that the researching of it demands comprehensive know how from specialists in all of the many sectors of media research which are active in this tremendously dynamic market. GfK Ukraine has a huge experience in studying various sorts of media, both traditional innovative media. The implementation of customer-specific studies is carried out with a high level of market know how and using the most up to date research methods. In our work we operate with gained international experience and deep knowledge of media market.

GfK Ukraine is able to guarantee the highest standards for media research systems as well as having an internationally staffed workgroup for every aspect of the media.

GfK Ukraine’s Media Research consists of two departments:

• TAM Panel is responsible for providing a standardized currency for TV market players
• Custom media research