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Telecom Research

Our new age means people must always be in touch. In Ukraine telecommunications are a highly competitive and dynamic market requiring new technologies, constant innovation and timely responses from management. New market players, changes in consumer expectations and constant technological innovation intensify the industry’s competitiveness. In order to overcome the competition and to make considered decisions in such a dynamic environment, one needs to have a profound understanding of each stage in the market development chain.

GfK Ukraine has carried out successful research projects the areas of both individual (B2C) and corporate (B2B) market segments. We offer a wide range of market studies for telecommunication companies, and provide support for research projects, no matter their complexity.

Research focused on describing market structure and client segmentation

A profound understanding of the market and precise segmentation are crucial to making on-target and timely decisions about product and service positioning.

For this purpose, GfK Ukraine explores current and potential individual and corporate users of mobile and/or fixed-line connections, Internet, and leased line data transfer. We also calculate the market volume and share of various providers.

GfK Ukraine offers regular syndicated reports on telecommunications services for physical (GfK TeleBasics B2C) or legal (GfK TeleBasics B2B) persons.

Customer loyalty and satisfaction research, identifying loyalty and satisfaction factors

With the mobile communications market packed with providers, companies must maximize customer loyalty levels and compete for every potential customer.

GfK Ukraine has significant experience in conducting research on customer satisfaction and loyalty for providers of mobile and fixed connections, focusing on individual and corporate users, identifying the factors influencing loyalty and satisfaction.

Studies on optimal product choice

The telecommunications market in Ukraine offers a wide range of brands and hundreds of varied rate offers, targeted at consumers from all segments and age groups.

GfK Ukraine offers a proprietary tool – GfK HILCA – that enables companies to create and bring to market competitive offers at optimal prices.

Evaluation of operations on retail chains and telecom equipment stores ("mystery shopping”)

Retail chains are developing intensively, meaning that providers sell ever-greater volumes, and – with new POS opening - competition for customers becomes more acute. Quality of service, therefore, remains a key factor in beating the competition.

GfK Ukraine offers a highly relevant instrument for the monitoring of quality of retail service, known as "mystery shopping,” providing objective and timely information.