GfK Roper Reports®Worldwide

GfK Roper Reports®Worldwide is the international quantitative study of values and lifestyles that has been conducted in more than 25 countries since 1997. It represents approximately 1.1 billion consumers of five continents. The research goal is to design an optimal marketing strategy and communication based on understanding of unique value and behavioral peculiarities of various consumer groups on the level of a country or even different regions of a particular country. This study was conducted in Ukraine in 2007 and 2009. In 2009, GfK Ukraine specialists prepared a report describing value systems, life styles, predominant reactions to crisis, perception and behavior of Ukrainian consumers comparing to Russian, European Union and the whole word consumers. The current report contains the segmentation of Ukrainians in accordance with values and an overall plan of the communication strategy, which corresponds to the particularities of Ukrainian consumers’ perception in the best way.

If you wish to:

  • Understand the Ukrainian consumer better:
    – how a Ukrainian consumer differs from a Russian and European one
    – peculiarities of Ukrainians’ everyday life, their values, lifestyles, communication perception and behavioral reactions
    – consumers’ predominant reactions to crisis
  • Define characteristics and scope of the main segments of Ukrainian consumers in accordance with values
  • Define key peculiarities and optimal ways of exerting influence on your target audience

You are welcome to familiarize yourselves with GfK Roper Reports®Worldwide research proposal in further detail:

For consumer goods markets

GfK Roper Reports®Worldwide contains information on motivation of choice of various consumer goods categories, consumer reactions to crisis, orientation toward brands, willingness to pay for more expensive brands, advertisement perception, etc.

For durables markets

GfK Roper Reports®Worldwide contains information on motivation of choice of various categories of household appliances, electrical appliances and other durable products, perception and attitude to new technologies, consumer reactions to crisis, orientation toward brands, willingness to pay for more expensive brands, advertisement perception, etc.

For markets of health and beauty products

GfK Roper Reports®Worldwide contains information on motivation of choice of various categories of cosmetic, pharmaceutical and medical products, technologies, consumer reactions to crisis, orientation toward brands, willingness to pay for more expensive brands, perception of the above products advertisement and healthy life style, etc.

For financial services markets

GfK Roper Reports®Worldwide contains information on orientation toward accumulating savings and various financial services use, consumer reactions to crisis, advertisement perception etc.

For telecommunications and IT-services markets

GfK Roper Reports®Worldwide contains information on usage of various kinds of telecommunication services, in particular, of the main Ukrainian mobile operators, peculiarities of using different functions of mobile phones and the Internet, consumer reactions to crisis, orientation toward brands, advertisement perception, etc.

For PR and consulting agencies and mass media

GfK Roper Reports®Worldwide allows defining the most effective messages and communication channels for the Ukrainian population as a whole, as well as for different target groups. It allows to identify peculiarities of the consumers’ perception of advertisement, reaction toward the crisis, etc.

For retailers, cafés, restaurants and hotels

GfK Roper Reports®Worldwide contains information on purchasing behavior and motivation of choice of various categories of products and services, inclination to visit cafés, restaurants and other entertainment establishments, traveling, consumer reactions to crisis, etc.

For political parties

GfK Roper Reports®Worldwide allows to analyze value types, reactions to crisis and design an optimal communication strategy for the Ukrainian population as a whole, population of different regions of the country, supporters of the main political leaders, etc.

Bookmark and Share