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Ukrainian Retail Monitor 2009

Ukrainian retail market is actively involved in the process of changes, which is very interesting taking into account today’s economic situation.

• How do the consumers behave: do they prefer modern trade format or return to traditional one?
• What changes happen to consumer’s habits (value per purchase, frequency of purchase, etc.)?
• Who are the key players on the Ukrainian retail market?
• What are the target groups of different trade formats?

Syndicated report "Ukrainian Retail Monitor 2010" answers all of these and many other questions. The report gives a possibility to observe the main retail market trends and would be interesting for both retailers and producers. "Ukrainian Retail Monitor 2009” covers a brief overview of macroeconomic development of Ukraine, based on State Statistics Committee, and the analysis of Household panel data concerning retail trade.

Household Panel has been functioning in Ukraine since 1999. The sample covers 5000 of households all over Ukraine which, using diaries report about every purchase in more than 60 product groups.