• Custom Research
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  • Industrial Goods
  • Telecoms
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  • Politics and Social
  • Consumer Goods
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  • IT market
  • Durable goods
  • Qualitative research
  • Regular Research
• Retail &Technology
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IT Market

Two submarkets – for consumer goods and industrial goods – are evolving within the Ukrainian IT market.

Home users look mostly for hardware (computers and accessories,) as well as standard software packages, whereas firms demand a much broader range of IT products and services.

Ukrainian companies apply modern technologies intensively in their operations, using complex IT solutions to optimize their production processes and communications with their partners more and more frequently.

Each industry has its own specific needs. While certain companies focus on optimizing internal processes using standard or customized enterprise management systems and local network capacities, others place a premium upon feedback from partners and clients and, therefore, look to upgrade their data processing and data transfer systems. Overall, challenges facing the firm determine choices of key components of hardware, software and configuration.

Market Opportunities Evaluation

Studies focused on analysis of market demand, identification of potential customer groups, and understanding client requirements allow IT companies to develop the solutions most in demand.

Customer Loyalty and Satisfaction and Brand Image Studies

IT technology is an ever-evolving industry, creating new needs for its client base. This, taken together with the importance of service, software and equipment support among the industry’s key products, ensures that client loyalty is vital.

By identifying factors affecting future interaction with the customer, client loyalty and satisfaction studies give IT companies a deeper understanding of future sales areas, and driving changes on the production (adding new features, broadening the product range) and customer service sides of the industry.