• Custom Research
  • Consumer Tracking
  • HealthCare
  • Automotive
  • Industrial Goods
  • Telecoms
  • Retail
  • Politics and Social
  • Consumer Goods
  • Financials
  • IT market
  • Durable goods
  • Qualitative research
  • Regular Research
• Retail &Technology
• Media

Industrial Goods Markets

Industrials companies compete in both local and international markets. International competition requires increased productivity, which Ukrainian producers must seek to improve continually, if they want to operate in the global market. Increasing productivity covers all management areas, from investment decisions, establishing strong client relationships and building a solid reputation, to the motivation of key employees.

Each of these areas uses varied studies as sources of information for effective decision-making and as a means of ensuring that strategic goals are met.

Evaluation of market opportunities

Decisions on capacity building or investment in new production lines rely heavily on analyses of demand, identification of client segments and of their specific needs.

GfK Ukraine conducts market opportunity evaluation studies for the construction materials, industrial goods, logistics and cargo transportation, agriculture and IT (network equipment, hard and software, IT services) markets.

Consumer Loyalty and Satisfaction research

Industrial companies interact with a limited number of clients and, therefore, value each client highly. In fact, consumer loyalty and the consumer’s willingness to recommend a company determine its long-term sustainability of the firm.

Regular consumer loyalty and satisfaction studies are key tools for monitoring changes in a company’s production (offering high-value products or a broader product range,) as well as in customer service.

Corporate reputation studies

The operations of industrial companies are heavily dependent upon the activity of their stakeholders (distributors and suppliers,) government, and the community in which production capacities are located. A company interacting with these groups on a continual basis protects itself from the risks of unanticipated negative stakeholder decisions.

Corporate image studies track the effectiveness of a company’s communication systems and its reputation among stakeholders.

Employee studies

The quality of a company’s industrial goods depends upon the skills of its employees. Cutting-edge equipment alone cannot eliminate the "human factor" where quality is concerned.

Employee studies provide a better understanding of their expectations and needs, retention and motivation factors, as well as the effectiveness of internal communications.