Financial Research

A growing number of banks turn from supplying the interests of particular financial-industrial groups to developing differentiated services for physical persons, small and middle-sized businesses. In addition, large-scale corporate clients are more likely to diversify their cooperation with banks by working with several banks.

Evolution of the banking market leads to an increasing popularity of insurance services; nevertheless, demand for insurance services will grow even more, with increasing levels of experience and trust towards the insurance market. We expect increased demand for accumulative life insurances, car insurances and other insurance services.

Currently, a large number of local and international leasing companies are waiting for legislative shifts in leasing-related laws that will enable them to use products already tested on other markets. Nevertheless, we have alternatives for developing different leasing projects in the current situation.

Despite the problems stock markets are currently facing, we believe in their growth and development, looking from a long-term perspective. There is significant potential for further developing individual investment services. Besides, demand for the private pension funds will grow in a long-term perspective in addition to the services offered by mutual funds.

As highly experienced and large-scale international players enter the Ukrainian financial market, consumers become more demanding which, in turn, increases competition among financial institutions. We advise banks, insurance and leasing companies, private pension funds, asset management companies and other financial institutions on how to attract their clients and which services to offer in a context of severe competition.

Assistance in product development: from the idea to implementation

We have sufficient experience in developing products in banking, insurance, investment spheres on all stages of product development: concept creation and testing, product or service design and optimization, effective product placement.

We have assisted in creating and placing the following products:

  • complex credit-saving cards
  • banking and insurance product packages for payroll card programs
  • mobile payments
  • self-service concepts in banking
  • banking service packages for small and middle-sized enterprises

GfK Group offers a specialized instrument – GfK HILCA – for development of complex products.

Marketing communication: What? Where? When?

Financial stability of an organization, high quality of services and products does not automatically lead to a growing client list. You need to tell about yourself.

Your current and potential clients ask questions while we help you to find answers which will satisfy them.

Our research experience includes brand positioning analysis, special techniques for developing and testing advertising materials, and evaluating effectiveness of promotion campaigns.

We help to put the Client at the Top

We will help you to develop, introduce and track compliance with client service standards. We offer a complex evaluation of client satisfaction based on objective assessments made by "mysterious shoppers” and subjective research – client satisfaction and loyalty studies. We will tell you what your clients really think about your company. Given the fact that the biggest and most successful Ukrainian banks participate in client satisfaction studies, this kind of client feedback has proven to be an especially useful tool.

GfK Group offers a special instrument – GfK Loyalty Plus – used to study client loyalty and satisfaction.

We can tell you how to exceed your competitors

Using a complex research methodology that includes mystery shopping, mystery calls, and desk research, we will compare your product line with that of competitors; than we will provide recommendations regarding portfolio improvement and developing a strategy for communicating portfolio advantages. In addition to analytical information, we will provide you with information and advertising materials, loan and deposit payments, contract/polices of competitors. We have sufficient expertise in researching consumer loans, credit cards, mortgage and car loans, corporate cards, as well as settlement and cash services.

Macroeconomic analysis – we forecast the unexpected

We are experienced in preparing macroeconomic and financial reports, with a focus on monetary and financial indicators which are of primary importance for banks, insurance companies and other financial institutions.

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