The project "Book market research" is a part of the Ukrainian Book Project (2006-2008). The research was initiated by the International Renaissance Foundation and Fund for Central and East European Book Projects, Amsterdam. The research is funded by the MATRA program of the Netherlands Ministry of Foreign Affairs. The research is effected by GfK Ukraine selected based on the results of the tender run in the spring of 2006 involving five marketing companies.
Download full versions of the latest reports:
In July 2008 Bank Austria presented the first CEE Sentiment Indicator. A representative survey of 15,000 people in fifteen countries regarding their personal and professional expectations was commissioned by Bank Austria and conducted by well-known institutes such as the GfK Group, RmPlus, TNS and PENTOR.Young people in Central and Eastern Europe (CEE) have a consistently positive outlook on the future and show a high level of career flexibility and a willingness to be mobile. Young people recognise great opportunities in increasing internationalisation and aspire to work abroad for a limited period of time, according to the results of the first Bank Austria CEE sentiment barometer.
To learn more about this research please download pdf file (43 KB) or visit UniCredit Bank web-site.
In the presentation "Internet Access in Households and Internet Users in 13 CEE Countries, Autumn 2007” (pdf, 156 KB) you will find results of quantitative multinational survey on Internet usage in 13 countries of Central and Eastern Europe conducted by GfK.
***
More research reports are available in Ukrainian or Russian languages only. To download them please visit Ukrainian version of the page "Research reports".