Research reports
"Majority of bank customers in Germany do research online: Findings of a clickstream analysis”
Finding of an innovative, empirical study conducted by Deutsche Bank Research in a joint effort with Google and GfK
The internet has acquired fundamental importance as an information medium in recent years – this also applies to the researching of financial topics. Nearly 60% of all new contract signings for financial products are preceded by online research. This is one finding of an innovative, empirical study conducted by Deutsche Bank Research in a joint effort with Google and GfK. This study analyses actual finance-related internet traffic: in what way do bank customers use the internet to gather information and initiate the purchasing process? Which financial topics are the most popular online? How much time do customers spend researching? And how many customers nevertheless select the branch outlet as the channel for signing their contracts?
Download the complete pdf-document (1465 kb)
Source: Deutsche Bank Research
Ukrainian book market research
The project "Book market research" is a part of the Ukrainian Book Project (2006-2008). The research was initiated by the International Renaissance Foundation and Fund for Central and East European Book Projects, Amsterdam. The research is funded by the MATRA program of the Netherlands Ministry of Foreign Affairs. The research is effected by GfK Ukraine selected based on the results of the tender run in the spring of 2006 involving five marketing companies.
Download full versions of the latest reports:
-
Ukrainian Book Market Research, May 2008 (pdf 1.17 MB)
-
Segmentation study of Ukrainian Book Market 2008 (pdf 2.61 MB)
Bank Austria optimism-index: Young people in Central and Eastern Europe look to the future with confidence
In July 2008 Bank Austria presented the first CEE Sentiment Indicator. A representative survey of 15,000 people in fifteen countries regarding their personal and professional expectations was commissioned by Bank Austria and conducted by well-known institutes such as the GfK Group, RmPlus, TNS and PENTOR.Young people in Central and Eastern Europe (CEE) have a consistently positive outlook on the future and show a high level of career flexibility and a willingness to be mobile. Young people recognise great opportunities in increasing internationalisation and aspire to work abroad for a limited period of time, according to the results of the first Bank Austria CEE sentiment barometer.
To learn more about this research please download pdf file (43 KB) or visit UniCredit Bank web-site.
Internet Access in Households and Internet Users in 13 CEE Countries, 2007
In the presentation "Internet Access in Households and Internet Users in 13 CEE Countries, Autumn 2007” (pdf, 156 KB) you will find results of quantitative multinational survey on Internet usage in 13 countries of Central and Eastern Europe conducted by GfK.
***
More research reports are available in Ukrainian or Russian languages only. To download them please visit Ukrainian version of the page "Research reports".
