CEEMEA Newsletter
В корпоративній публікації CEEMEA Newsletter ми висвітлюємо результати останніх маркетингових досліджень, які здійснюють компанії GfK в Центральній та Східній Європі.
Якщо ви хочете регулярно отримувати CEEMEA Newsletter (англійською мовою), надішліть лист-запит (з вашою контактною інформацією) на електронну адресу.
CEEMEA up[2]date June 2010 Economising Times
GfK-CEEMEA-NL-2010-06_Economising Times (pdf, 752KB)
"Although the echo of the crisis is still present, we believe its darkest side is behind us. This edition provides variety of its manifestations across Central and East Europe. Our consultants have prepared examples which may illustrate the mood of consumers at different markets. In addition, it also indicates some future expectations and developments which may serve as a source of ideas to move your business forward. Collection is made by number of interesting articles from 10 CEE countries..."
Окремі статті
- Bulgaria: Current situation and projections for the financial crisis
- Croatia: Crisis in Croatia!
- Czech Republic: Crisis in the Czech Republic
- Hungary: Changes in Behaviour and Buying Habits due to the Crisis
- Poland: Poles in Time of Crisis
- Romania: Homing – A Shrinking of the Last Fortress in Romania
- Russia: Crisis Behaviour
- Serbia: 2010: Revival or Survival? The Consumer in Crisis, Part 2
- Slovenia: What have we learned from the crisis?
- Ukraine: Ukrainians inching towards optimism
CEEMEA up[2]date June 2010 – Retail Trends
"This time the contributions for the CEE Newsletter have been collected from Austria, Bulgaria, the Czech Republic, Hungary, Macedonia, Poland, Slovakia, Slovenia, Serbia and Ukraine with the opening article bringing a brief insight into the theme from perspective of the whole of the CEE region. We think everyone will find at least some of the topics interesting – and our colleagues are ready to provide you with a more in-depth view if you require it..."
Окремі статті
- Austria: Bio is nothing special, Regionality is trumps!
- Bulgaria: The expansion of modern trade
- Czech Republic: Crisis influences the shopping behaviour of the Czech population and the promotional communication
of retail chains - Hungary: Quality/Freshness, Price and Selection have most influence on what shop people choose
- Poland: Loyal customers worth their weight in gold
- Serbia:Elderly most prefer to shop at independent retail outlets (IRO)
- Slovenia: Shopping habits in Slovenia
- Ukraine: Ukrainians are most satisfied with large retailers
CEEMEA Newsletter May 2010 – Financial Research
CEEMEA-2010-05 Financial Research (pdf, 282Kb)
Окремі статті
- Austria: Security as the ultimate aim?
- Bulgaria: The Bulgarian Financial Market during the Crisis
- Croatia: Trust in Croatian Institutions 2009
- Hungary: Proportion of Companies Intending to Take Out a Bank Loan Continues to Decrease
- Poland: The duel of the giants in corporate banking
- Romania: Romanians: To Save or to Consume
- Russia: Financial behaviour in Russia in 2009
- Serbia: Saving and safe investments are preferred
- Slovenia: How different segments of financial service users behave in the light of the recession: The case of Slovenia
Євгенія Єгорова