CEEMEA Newsletter
В корпоративній публікації CEEMEA up[2]date ми висвітлюємо результати останніх маркетингових досліджень, які здійснюють компанії GfK в Центральній та Східній Європі.
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CEEMEA up[2]date May 2011 - Retail
GfK-CEEMEA-NL-2011-05-Retail
(pdf, 1MB)
"The results of some syndicated surveys (which are still very much appreciated by the clients) are presented as well as several interesting ad-hoc projects and also some news about developments in the regional GfK network. This time the contributions for the Newsletter have been collected from 14 countries: Austria, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey, Ukraine and also from the United States..."
Окремі статті
- Bulgaria: Purchasing behaviour in the DIY market
- Croatia: How much have we changed?
- Czech Republic: Nine out of ten in habitants in the Czech Republic live within the catchment area of a hypermarket
- Hungary: Last year, the average household went shopping to nearly nine different retail chains
- Poland: Variance in prognoses for retail in Poland in 2011
- Romania: The most important criteria for our orientation when shopping
- Russia: »The GfK Retail Experience«
- Serbia: Results form the Shopping Monitor
- Slovakia: Slovaks miss Slovak fruits and vegetables in shops
- Slovenia: Household income and expenditure
- Turkey: Turkish retail market …deep dive on traditional channels understanding
- Ukraine: Kyiv residents are fond of sports brands
CEEMEA up[2]date April 2011 - Finance
GfK-CEEMEA-NL-2011-04-Finance
(pdf, 492KB)
"The recession has led to a »forced rationalization« of consumer behavior in the CEE region. Expenditure on consumer durables, travel and clothes has suffered dramatically whilst FMCG categories have been less affected, partly due to the shift from out-of-home to in-home consumption..."
Окремі статті
- Austria: How the Austrians saved in 2010
- Bulgaria: Are the Bulgarians properly aware of the possibilities for using plastic money?
- Croatia: Banks in Croatia – A 10 year perspective
- Czech Republic: Financial Market Research in the Czech Republic: Major economic changes ahead to influence the financial sector and comeback of SME orientation
- Estonia: Tere Euro – Hello Euro
- Hungary: Number of Bank Customers did not increase in 2010
- Poland: Polish customers in the financial market – dissatisfied or enthusiastic?
- Romania: One in ten Romanians living in a town has a credit card
- Serbia: The trend of savings in Serbia
- Slovakia: Slovaks look up information about banking products online
- Slovenia: What concerns consumers most
- Ukraine I: Ukrainians are getting used to plastic cards
- Ukraine II: Money transfers – anticrisis banking service
Ольга Ігнатова