Архів CEEMEA up[2]date за 2010 рік

CEEMEA up[2]date December 2010 Consumer Goods

GfK-CEEMEA-NL-2010-12-Consumer_Goods (pdf, 951KB)

"The recession has led to a »forced rationalization« of consumer behavior in the CEE region. Expenditure on consumer durables, travel and clothes has suffered dramatically whilst FMCG categories have been less affected, partly due to the shift from out-of-home to in-home consumption...”

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CEEMEA up[2]date November 2010 Telecom

GfK-CEEMEA-NL-2010-11_Telecom  (pdf, 583KB)

"The crisis: no longer a hot topic, but is it over? And the burning question: what now? The effects on industry in our region over the last 2 years have been mixed and now we must understand how it has transformed the customer. Now we have information about customer decision-making, explaining changes in customer satisfaction and loyalty and identifying new sub-segments..."

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CEEMEA up[2]date November 2010 HealthCare

GfK-CEEMEA-NL-2010-11_HealthCare (pdf, 746KB)

"As you can read in our CEE Newsletter, our region is also coping with the challenges of reforms in the healthcare systems. The good news is that this cloud has some silver lining and our research has shown not only the obvious challenges but also opportunities related to them. The newsletter also presents one of our major innovations – within the last few months GfK has been »going digital« as fast as possible. This trend is documented in several news items. Let me just highlight the innovative use of Facebook when researching the rather private topic of contraception..."

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Shortcuts

CEEMEA up[2]date June 2010 Economising Times

GfK-CEEMEA-NL-2010-06_Economising Times (pdf, 752KB)

"Although the echo of the crisis is still present, we believe its darkest side is behind us. This edition provides variety of its manifestations across Central and East Europe. Our consultants have prepared examples which may illustrate the mood of consumers at different markets. In addition, it also indicates some future expectations and developments which may serve as a source of ideas to move your business forward. Collection is made by number of interesting articles from 10 CEE countries..."

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CEEMEA up[2]date June 2010 – Retail Trends

CEEMEA-2010-06_Retail_Trends

"This time the contributions for the CEE Newsletter have been collected from Austria, Bulgaria, the Czech Republic, Hungary, Macedonia, Poland, Slovakia, Slovenia, Serbia and Ukraine with the opening article bringing a brief insight into the theme from perspective of the whole of the CEE region. We think everyone will find at least some of the topics interesting – and our colleagues are ready to provide you with a more in-depth view if you require it..."

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CEEMEA Newsletter May 2010 – Financial Research

CEEMEA-2010-05 Financial Research (pdf, 282Kb)

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