Press releases
GfK acquires Knowledge Networks
December 09, 2011 - Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of dig-ital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tai-lored to the new realities of the digital age.
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GfK wins new media research contracts in Central and Eastern Europe
December 07, 2011 - Nuremberg, December 7, 2011 – GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia.
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Matthias Hartmann is CEO of GfK
December 01, 2011 - Nuremberg, December 1, 2011 – Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Pro-fessor Dr. Klaus L. Wübbenhorst.
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GfK announces global partnership with Revelation
November 29, 2011 - Nuremberg, November 29, 2011 – GfK, the No. 5 market research organization worldwide, today announced a global partnership with Revelation, Inc., provider of Immersive Research™ software and tools. GfK partnered with Revelation as a technology provider powering GfK SocioLog.dx, GfK’s online qualitative research solution.
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Loyalty to smartphone brand increases with greater use of digital content
November 25, 2011 - London, November 25, 2011 – Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts. A simple, integrated user experience is driving consumers’ brand loyalty to their smartphone and they are less likely to switch brands the more applications and services they use on the device, new research from GfK finds.
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