GfK Ukraine’s Annual Conference “Measuring the Ukrainian Market in Transition”

10th Logo In 2008, GfK Ukraine celebrated the 10th anniversary of GfK operations in Ukraine. Over the past 10 years, we have accumulated valuable knowledge on the Ukrainian economy, trends in diverse markets, and changes in customer behavior. Our international reach gives us the ability to compare the changes in the Ukrainian market to the latest worldwide trends.

In order to share our knowledge with company’s clients and partners, we organized annual conference "Measuring the Ukrainian Market in Transition”. What changes have occurred in Ukraine’s economy over the past 10 years? How are FMCG and durables markets developing? What are the main trends and perspectives in the financial services market? What does the Ukrainian viewing public prefer to watch on TV? These issues and others will be covered by GfK Ukraine’s experts. International representatives of GfK Group companies will report on the main trends of consumer markets in Central and Eastern Europe, as well as global trends in consumption of goods and services.

Conference agenda

  • "The Last 10 years in CEE: What’s Next?”, Peter Damisch, Managing Director, GfK Austria
  • "Measuring Changes in the Ukrainian Market”, Alexander Fedorishin, Managing Director, GfK Ukraine
  • "Looking at the Main Trends in the Russian Consumer Market: 2001-2008”, Sergey Yashko, Deputy General Manager, GfK-RUS
  • "Riding the Waves of Consumer Trends: How to Bring Trends into the Decision-Making Process”, Nick Chiarelli, Consumer Trends Director for GfK Roper Consulting, UK
  • "GfK’s Holistic Approach to Integrating Shopper and Retail Solutions”, Agnieszka Sora, Managing Director, GfK Polonia
  • "Key Trends in Ukraine’s FMCG Markets: 2000-2008”, Marina Zabarilo, Director of Consumer Tracking, GfK Ukraine, and Ewa Jaszko, Director of Consumer Tracking, GfK Polonia
  • "The Ukrainian Consumer Electronics and Hardware Market: Overview of Main Changes”, Andrey Svirskiy, Director of Retail & Technology Department, GfK Ukraine
  • "Development of the Ukrainian Bank Market, 2003-2008: Key Trends and Perspectives”, Dmytro Yablonovsky, Senior Researcher, Service Research Department, GfK Ukraine
  • "The TV Audience in Ukraine: Stages of Development”, Olga Rosmanova, Director of Media Research Department, GfK Ukraine

Presentations could be sent to GfK Ukraine’s clients and partners upon request.

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