Seminar “Measuring Marketing Communication Effectiveness: GfK Approach”

Development and implementation of marketing communication is the important component of the product development process. That is why it is necessary to measure its effectiveness at every stage. Competent evaluation will allow avoiding the most morbid faults and ensure effective and consumer-oriented communication.

On October 22, 2008, GfK Ukraine invited its clients and partners to the seminar on measuring marketing communication effectiveness. Extremely large number of the participants reaffirmed the urgency of this subject both for international and Ukrainian businesses.

Seminar agenda

• "The role of consumer research in the general process of marketing communication development”, Tetyana Soltyk, senior brand manager, Vitmark
• "Methods for advertising testing at different stages of its creation”, Maksym Mashlyakivsky, head of consumer goods research department, GfK Ukraine
• "Qualitative methods of concept generation and evaluation”, Olga Ovchar, head of qualitative research department, GfK Ukraine
• "GfK Starch as the method for testing printed advertising”, Dmytro Yablonovsky, head of financial research team, GfK Ukraine
• "Methods for measuring advertising campaign effectiveness”, Iryna Ippolitova, senior researcher, GfK Ukraine

All presentations are available in Ukrainian language only.