Press-conference “Consumer Confidence of Ukrainians under Crisis Period”

On November 17, the press-conference "Consumer Confidence of Ukrainians under Crisis Period” was held. GfK Ukraine and the International Centre for Policy Studies (ICPS) presented results of the October’08 wave of the consumer confidence survey conducted in Ukraine.

Consumer confidence survey is a joint project of GfK Ukraine and ICPS implemented since 2000.

The economic crisis has hit consumer confidence in Ukraine with a vengeance. In October 2008, this was reflected in a 26.6pp drop in the Consumer Confidence Index (CCI) to 69.3, which indicates an exceptionally pessimistic mood among the majority of Ukrainian consumers. The last time the CCI was this low was at the very beginning of such surveys in Ukraine, that is in Summer–Fall 2000, more than eight years ago. Moreover, this is the first time in the history of these reports that the survey recorded such an enormous drop in the consumer mood.

Speakers: Maksym Boroda, project coordinator, economist at the International Centre for Policy Studies; Dmytro Yablonovskyy, senior researcher at GfK Ukraine (presentations are available in Ukrainian language only).