• Digital at GfK
• Geomarketing
• Concepts & Products
• Brand & Communication
• Price
• Qualitative Research
• Satisfaction & Loyalty
  • Customer Loyalty
  • Service Quality
  • Customer Value
  • Word-of-Mouth
  • CRM
  • Employee Satisfaction
• Values Study

How to transform customer loyalty into marketing instrument?

You should actively involve your customers into marketing process. Loyal customers are enthusiastic about your company and tell others, i.e. recommendations by word-of-mouth or viral marketing, thereby grow your customer base for you. Thus, not only satisfied customers are important, but much more those who will spread information and recommend to do business with your company.

GfK LoyaltyPlus® method gives you answers on the following questions:

• How high is the "reference value” of each customer (who recommends you to how many other people they know and how frequently)?
• Which topics/services are discussed?
• Which factors impact on the willingness to make recommendations? 
• How can the rate of recommendation be increased?