• Digital at GfK
• Geomarketing
• Concepts & Products
• Brand & Communication
• Price
• Qualitative Research
• Satisfaction & Loyalty
  • Customer Loyalty
  • Service Quality
  • Customer Value
  • Word-of-Mouth
  • CRM
  • Employee Satisfaction
• Values Study

Are there Shortcomings in the Quality of Services and Advice at the Point of Sale?

Mystery shopping is a source of reality-based, objective information about service quality in POS.

Mystery shopping allows you to check how the staff keeps standards of services and advice.

Professional mystery shoppers, trained and briefed by GfK, will visit your outlets and evaluate the performance they find according to set criteria. This can cover anything from advisory skills, stock presentation, appearance of staff and the handling of complaints etc.