• Geomarketing
• Concepts & Products
• Brand & Communication
• Price
• Qualitative Research
• Satisfaction & Loyalty
  • Customer Loyalty
  • Service Quality
  • Customer Value
  • Word-of-Mouth
  • CRM
  • Employee Satisfaction
• Values Study

How to measure customer value?

In addition to the traditional financial key indicators, such as sales and profit contribution, the value to your company of customers is also determined by non-monetary factors. With their positive and negative recommendations and cross-selling and up-selling opportunities, customers represent value added for you company.

Our instrument GfK LoyaltyPlus® allows splitting customers into groups by their readiness to give positive recommendations, which is one of indicators showing their value. Each group is analyzed and summary about main loyalty factors is developed. These results can be integrated into CRM system for the further analysis and monitoring.