• Digital at GfK
• Geomarketing
• Concepts & Products
• Brand & Communication
• Price
• Qualitative Research
• Satisfaction & Loyalty
  • Customer Loyalty
  • Service Quality
  • Customer Value
  • Word-of-Mouth
  • CRM
  • Employee Satisfaction
• Values Study

How to integrate surveys data into your CRM system?

Data from your customer surveys broaden CRM system with the following information:

• Which customers are going to make repeat purchases or increase purchase volume?
• Which existing customers have a strong interest in other products and service in addition to those they have already purchased from you?
• What clients are in a risk group and might be lost?