Thousands of new products hit the market every year, but only a few survive long-term. According to GfK surveys, three quarters of all new product launches record a shopper base that is too limited for the product to survive in the long term. For two thirds of products, the repeat purchase rate is too low to guarantee sustained success. Evidence has shown that truly successful products generate 25% higher sales than the average for innovations. This is reasonable enough to work together with the innovations experts at GfK Ukraine.
The experts at GfK Ukraine will support you on every step of the way towards market success, using their expertise and comprehensive databases. They can help with all matters relating to the product, packaging, brand name and price!
Competition in innovations is ever growing, but we can help you to find answers to key questions at early stage of the process: