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The latest issue of GfK Marketing Intelligence Review, a biannual journal published by the GfK Association
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January 20, 2012 - Improvement of consumer confidence of Ukrainians was observed in December 2011: the respective index is 75.3, which is 1 p. higher than the indicator value in November. Growth of consumer confidence was primarily caused by significant seasonal increase of propensity to consume despite the decrease of current personal financial standing and expected changes in personal financial standing indexes. This is proved by the consumer confidence survey in Ukraine, conducted by GfK Ukraine on a monthly basis. more >>
January 20, 2012 - Number of inhabitants in big Ukrainian cities who have hull insurance policy increased in November 2011 comparing to April figures. Share of those who plan to start or to continue using this service has also increased. The main factors which influence on respondents’ choice of particular insurance company remained the same, specifically the reputation of the company on the market and guaranteed financial compensation in insurance case. This is proved by the results of the next wave of insurance market services regular study, conducted by GfK Ukraine. more >>
December 15, 2011 - In the end of autumn 2011, deterioration of consumer confidence of Ukrainians was observed. The November consumer confidence index (CCI) is 74.3 which is 4.3 p. less than in October. The drop of consumer confidence was primarily caused by worsening of index of the current situation along with index of expected economic conditions in the country over the next five years. This is proved by the consumer confidence survey in Ukraine, conducted by GfK Ukraine on a monthly basis. more >>
December 09, 2011 - Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of dig-ital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tai-lored to the new realities of the digital age. more >>
Nuremberg, December 7, 2011 – GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>
December 01, 2011 - Nuremberg, December 1, 2011 – Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Pro-fessor Dr. Klaus L. Wübbenhorst. more >>
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