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GfK Ukraine

July 30, 2010, 01:52
http://www.gfk.com/gfkukraine/htdocs/index.en.html

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The GfK Marketing Intelligence Review is published as a biannual journal by the GfK Association.

Latest News of GfK Ukraine

Survey Data Reveals Low Awareness of Pension Reform Issues by Ukrainians

July 22, 2010 - Kyiv, Ukraine (July 22, 2010) – The United States Agency for International Development (USAID) released results of a public opinion survey of Ukrainian attitudes toward retirement and pension reform. Commissioned by the USAID Capital Markets Project and the USAID Financial Sector Development Project (FINREP) and conducted by GfK Ukraine, the survey covered the following topics: retirement age and providing for retirement, knowledge and opinions about pension reform, saving habits, financial awareness, and confidence in state and private financial institutions. more >>

Ukrainian supporters don’t accept the idea of Ukrainian and Russian football championships merger

July 20, 2010 - In Ukraine, among supporters of Ukrainian football championship prevails negative perception of National Ukrainian and Russian championships merger. Almost 44% are following Ukrainian football championship, while almost a half of population (47%) isn’t interested in football at all. These are the results of survey which was held by GfK Ukraine in June 2010. more >>

Consumer confidence in Ukraine, June 2010: Wave of consumer optimism subsides

July 21, 2010 - After growing uninterruptedly for 10 months, the Consumer Confidence Index in Ukraine slipped 2.6pp to 94.5 in June 2010. The reason for this decline in the consumer mood was a 6.3pp drop in economic expectations, which settled at a still-optimistic 102.6. These are the results of June wave of the regular consumer confidence survey in Ukraine, a joint project between GfK Ukraine and the International Centre for Policy Studies. more >>

GfK Group expands network

July 08, 2010 - The GfK network is expanding. GfK has become the first foreign market research organization to establish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil. more >>

Consumer Confidence Barometer in CEE
June 2010

July 07, 2010 - Questions concerning Consumer Confidence Barometer in CEE - June 2010 more >>

Consumer confidence in Ukraine, May 2010: Last drop of pessimism among Ukrainians

June 25, 2010 - May 2010 was the tenth consecutive month that the consumer mood continued to improve uninterruptedly in Ukraine. The Consumer Confidence Index (CCI) moved up another 2.3pp to 97.1. are the results of May wave of the regular consumer confidence survey in Ukraine, a joint project between GfK Ukraine and the International Centre for Policy Studies. more >>

In search of the digital consumer

June 24, 2010 - How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >>