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GfK Marketing Intelligence

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The latest issue of GfK Marketing Intelligence Review, a biannual journal published by the GfK Association

 

Please visit GfK Marketing Review official website for the previous issues

Latest News of GfK Ukraine

Consumer confidence in Ukraine, December 2011: increase by 1 p. to 75.3

January 20, 2012 - Improvement of consumer confidence of Ukrainians was observed in December 2011: the respective index is 75.3, which is 1 p. higher than the indicator value in November. Growth of consumer confidence was primarily caused by significant seasonal increase of propensity to consume despite the decrease of current personal financial standing and expected changes in personal financial standing indexes. This is proved by the consumer confidence survey in Ukraine, conducted by GfK Ukraine on a monthly basis. more >> 

The level of hull insurance service use increases among Ukrainians

January 20, 2012 - Number of inhabitants in big Ukrainian cities who have hull insurance policy increased in November 2011 comparing to April figures. Share of those who plan to start or to continue using this service has also increased. The main factors which influence on respondents’ choice of particular insurance company remained the same, specifically the reputation of the company on the market and guaranteed financial compensation in insurance case. This is proved by the results of the next wave of insurance market services regular study, conducted by GfK Ukraine. more >>

Consumer confidence in Ukraine, November 2011: decrease by 4.3 p. to 74.3

December 15, 2011 - In the end of autumn 2011, deterioration of consumer confidence of Ukrainians was observed. The November consumer confidence index (CCI) is 74.3 which is 4.3 p. less than in October. The drop of consumer confidence was primarily caused by worsening of index of the current situation along with index of expected economic conditions in the country over the next five years. This is proved by the consumer confidence survey in Ukraine, conducted by GfK Ukraine on a monthly basis. more >>

read more GfK Ukraine news >>


Latest news of GfK Group

GfK acquires Knowledge Networks

December 09, 2011 - Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of dig-ital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tai-lored to the new realities of the digital age. more >> 

GfK wins new media research contracts in Central and Eastern Europe

Nuremberg, December 7, 2011 – GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>

Matthias Hartmann is CEO of GfK

December 01, 2011 - Nuremberg, December 1, 2011 – Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Pro-fessor Dr. Klaus L. Wübbenhorst. more >> 

read more GfK Group news >>

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