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The GfK Marketing Intelligence Review is published as a biannual journal by the GfK Association.

Latest News of GfK Ukraine

Consumer confidence in Ukraine, July 2010: Government plans spoil consumer mood in Ukraine

August 27, 2010 - Ukraine’s consumers greeted the second month of Summer 2010 with an 8.1pp plunge in the Consumer Confidence Index (CCI), which fell to 86.4. This is the second month that this downward trend in the consumer mood has been seen, after three quarters of steady improvement. These are the results of July wave of the regular consumer confidence survey in Ukraine, a joint project between GfK Ukraine and the International Centre for Policy Studies. more >>

Results of GfK TEMAX® Ukraine: Second quarter shows outstanding growth of the technical consumer goods market

August 18, 2010 - The technical consumer goods market showed extremely good dynamics in the second quarter of 2010 and reached remarkable growth of more than 40% compared with the same period year ago. Sales increased in all market segments, with every sector exhibiting growth in excess of 20%. The photo and telecommunication sectors demonstrated the best dynamics both in the second quarter and for the first half year simultaneously. Nearly all product groups demonstrated double-digit growth rates with only a select few in consumer electronics exhibiting a decline in sales. Now we can speak with confidence about the normal market seasonality and reasonably predict that the third quarter of 2010 will be better than the second one; if not in terms of growth rates but in volume at the very least. Despite the massive market growth the absolute sales figure is still far below the pre-crisis level of 2008 and even slightly lower than that of 2007. more >>

GfK Group with dynamic sales growth and increased income

August 16, 2010 - After the very good start to 2010, the successful business performance of the GfK Group continued into the second quarter. For this reason, sales and income expectations for financial year 2010 were raised considerably. more >>

Survey Data Reveals Low Awareness of Pension Reform Issues by Ukrainians

July 22, 2010 - Kyiv, Ukraine (July 22, 2010) – The United States Agency for International Development (USAID) released results of a public opinion survey of Ukrainian attitudes toward retirement and pension reform. Commissioned by the USAID Capital Markets Project and the USAID Financial Sector Development Project (FINREP) and conducted by GfK Ukraine, the survey covered the following topics: retirement age and providing for retirement, knowledge and opinions about pension reform, saving habits, financial awareness, and confidence in state and private financial institutions. more >>

Ukrainian supporters don’t accept the idea of Ukrainian and Russian football championships merger

July 20, 2010 - In Ukraine, among supporters of Ukrainian football championship prevails negative perception of National Ukrainian and Russian championships merger. Almost 44% are following Ukrainian football championship, while almost a half of population (47%) isn’t interested in football at all. These are the results of survey which was held by GfK Ukraine in June 2010. more >>

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