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CAWI
Computer Assisted Web Interviewing

On-line research is carried out on the basis of GfK Ukraine on-line panel or email databases provided by clients.

GfK Ukraine on-line

• About 10000 registered participants
• Geography: Ukraine
• Recruitment: mix of offline and online methods
• GfK Group software for on-line panel management and interviewing
• Regular transfer of the data to GfK Ukraine
• Automatic checking of sample and quotas
• Current field data are always available
• Availability of primary information about panel participants which is collected during the online registration process or during profiling of potential respondents. This information includes socio-demographic data, information about FMCG consumption, car ownership, domestic appliances, usage of banking and/or insurance services.

Unique advantages of CAWI

• Online research is usually cheaper and quicker than other research methods
• Online survey removes the interviewer’s subjective influence
• Possible to integrate commercials, audio-, video-files for testing
• Possible to integrate highly complicated questionnaires (for example price studies, conjoint analysis)

Other advantages of CAWI

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Ensuring randomization by standardized rotation
• Automatic quality checks
• Possibility for respondents to complete the questionnaire themselves
• Effective monitoring and control
• No need for later data entry – avoids the additional errors
• Data is available immediately